upmarket

upmarket
▪ I. upmarket up‧mar‧ket 1 [ˌʌpˈmɑːkt◂ ǁ -ɑːr-] also ˈup-scale adjective MARKETING
involving goods and services that are expensive and perhaps of good quality compared to other goods etc of the same type, or the people that buy them:

• an upmarket ski resort

• an upscale family car

  [m0] ▪ II. upmarket upmarket 2 also up-scale adverb
1. go/​move upmarket/​upscale to start buying or selling more expensive goods or services:

• The travel operator is trying to lose its cheap image and move upmarket with more exotic destinations.

2. take something upmarket/​upscale to change a product or a service, or people's ideas about it, so that it is or seems to be more expensive and of better quality:

• He took the retailer upmarket, adding European designer clothing to its range.

* * *

Ⅰ.
upmarket UK US /ˌʌpˈmɑːkɪt/ adjective UK (US upscale) COMMERCE
► used to describe products and services that are of a high quality compared to others: »

The prices of upmarket tour operators are often discounted at the last minute.

 »

He had a plan to turn the properties into upmarket retail centers with high-end tenants.

→ See Note EXPENSIVE(Cf. ↑expensive)
Ⅱ.
upmarket UK US /ˌʌpˈmɑːkɪt/ adverb UK (US upscale)
● go/move upmarket — Cf. move upmarket

Financial and business terms. 2012.

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Look at other dictionaries:

  • Upmarket — (or high end) commodities are products, services or real estate targeted at high income consumers. Examples of products would include items from Mercedes Benz, Hammacher Schlemmer, and Chanel. Upmarket real estate communities include Hampstead,… …   Wikipedia

  • upmarket — an adjective and adverb denoting the superior end of the market, dates from the early 1970s, which is surprisingly recent for so familiar a term. See also downmarket …   Modern English usage

  • upmarket — ► ADJECTIVE & ADVERB chiefly Brit. ▪ towards or relating to the more expensive or affluent sector of the market …   English terms dictionary

  • upmarket — [up′mär′kit] adj. UPSCALE …   English World dictionary

  • upmarket — [[t]ʌ̱pmɑ͟ː(r)kɪt[/t]] also up market ADJ GRADED: usu ADJ n Upmarket products or services are expensive, of good quality, and intended to appeal to people in a high social class. [mainly BRIT] Anne chose an upmarket agency aimed at professional… …   English dictionary

  • upmarket — UK [ʌpˈmɑː(r)kɪt] / US [ˈʌpˌmɑrkət] adjective upmarket services or goods are designed for people who have a lot of money upmarket shops/restaurants/hotels Derived word: upmarket UK / US adverb The firm s image has gone upmarket …   English dictionary

  • upmarket — up|mar|ket [ˌʌpˈma:kıt US a:r ] adj especially BrE designed for or used by people who have a lot of money →↑downmarket ▪ an upmarket restaurant move/go upmarket ▪ a brand that s moved upmarket (=it is trying to attract richer people) …   Dictionary of contemporary English

  • Upmarket — Haut de gamme  Pour l’article homonyme, voir Audio de haute gamme.  Les marchandises de haut de gamme sont des produits, services ou biens immobiliers qui ciblent les consommateurs aux revenus élevés ; ils sont en partie supérieure …   Wikipédia en Français

  • upmarket — /up mahr kit/, adj. 1. appealing or catering to high income consumers; of high quality; not easily affordable or accessible: upmarket fashions. adv. 2. in an upmarket way. [1970 75; UP + MARKET] * * * …   Universalium

  • upmarket — adjective Date: 1972 upscale • upmarket adverb …   New Collegiate Dictionary

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